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PRIVATE MEDIA GROUP Partners With FLESHLIGHT To Launch The PRIVATE Collection

BARCELONA, Spain, 14 June 2010. Private Media Group (PMG), Inc. (NASDAQ GM: PRVT) a worldwide leader in premium quality adult entertainment content and Fleshlight, the number one selling male sex toy in the world , today announced the release of the Private Collection.

The collection features four exclusive Fleshlights of Private’s most popular European stars: ‘Best Foreign Actress’ AVN Award winner Aletta Ocean, Tarra White, Black Angelika and Lucy Belle. The red cased Fleshlights feature the exact vaginal mouldings of the four stars with Fleshlight’s new ‘primal’ inner texture.

The Private Collection will be sold via Private’s global distribution network that includes retail outlets, online stores and via www.fleshlight.com with a rrsp of $79.95 per unit.

Tim Clausen, VP of Sales at Private Media Group commented, “The toy business is a key growth area for Private and by pairing Europe’s biggest adult brand with Fleshlight, the number one selling male toy in the world, there is huge potential for incremental revenue generation via our unsurpassable distribution network. This is part of a wider Private brand licensing strategy to partner with the best companies in the adult industry.”

The Private Collection of Fleshlights will be available from 14 June 2010, visit www.fleshlight.com/private-collection for more information.

For further sales information please contact:

tim.clausen@private.com

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group (PRVT) is a brand-driven world leader in adult entertainment and globally distributes its premium quality content and that of select third party studios via multiple platforms including internet, mobile, broadcast, DVD and magazines. Private Media Group owns the worldwide rights to its extensive and growing library of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a variety of exclusive consumer products. Private’s 2009 acquisitions of world leaders in video on demand, Gamelink LLC and Sureflix, and the ecommerce technology firm, eLine LLC, established Private as the world’s leading adult content and distribution company in the digital media sector. Visit giles.hirst@private.com

Also information can be found on: www.prvt.com

SOURCE: Private Media Group