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GAMELINK, A PRIVATE MEDIA GROUP COMPANY, LAUNCHES GROUNDBREAKING PLATFORM FOR VIEWING PAY-PER-MINUTE ONLINE

BARCELONA, Spain, August 18, 2011. Private Media Group, Inc. (NASDAQ GM: PRVT) a worldwide leader in adult entertainment today announced its San Francisco subsidiary, GameLink, has launched a new Pay-Per-Minute (PPM) platform for the streaming of video content online.

Already leaders in PPM delivery, GameLink has developed a new platform which presents the ultimate in consumer functionality. The platform features a user interface which provides an excellent and more captivating viewing experience compared to the traditional box-cover model used in most online VOD environments. The interface lets users instantaneously browse and preview videos on-the-fly in order to explore content prior to making their choice. The interface also features a video player which allows users to skip to what they prefer to watch. In addition, the platform lets users store their favorite scenes in a queue on the Company’s “Cloud” in order to be able watch them whenever and from wherever they want, on any connected device. Furthermore, the platform offers expansive support for browsers and operating systems and meta tagged content which enables rapid searches.

The platform is designed to be a white label product and will be marketed to studios and affiliates worldwide. The first site using the platform is fleshboxxx.com, a proprietary site which currently offers 170,000+ videos, featuring 30,000 stars, with 1,200 videos per week being added. Content on this site is sourced from every major adult studio on the market.

Jeff Dillon, Private Media’s Director of Online Sales explains: “The new platform has the visual impact and functionality online users now crave. With a multitude of videos immediately available and smart search options to find just what they need, visitors find an unparalleled Pay-Per-Minute experience. ”Dillon continues: “Consumers are smart about their spending. The platform offers users the best viewing solution and early results prove they love it. Minute consumption on the first platform launched on one of our own sites is up 20% compared to our traditional Pay-Per-Minute environment platform.”

NOTES TO THE EDITOR:

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com

Consumer sites: private.com, gamelink.com, www.fleshboxxx.com, maleflixxx.com

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:

Leslie Amadio

Head of Corporate Communications

Private Media Group

Tel + 1 708 577 3022

leslie.amadio@private.com

Giles Hirst

Marketing Director

Private Media Group

Tel +34 93 620 8090

giles.hirst@private.com

SOURCE: Private Media Group