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PRIVATE MEDIA GROUP ANNOUNCES NEW MOBILE PARTNERSHIP FOR GERMANY, AUSTRIA AND SWITZERLAND

BARCELONA, Spain and BREMEN, Germany 1 September, 2011, Private Media Group, Inc. (NASDAQ: PRVT) a worldwide leader in premium-quality adult entertainment products, today announced a new partnership with German-based SexGoesMobile to distribute Private’s premium content on the SexGoesMobile affiliate network.

Under the terms of the agreement, Private will offer a German speaking site with operator integrated billing to all connected devices. Users will be able to pay for content via their monthly phone bill, avoiding any credit card transaction, enabling a seamless customer experience. The Private site (http://privatefilme.mobi/) will be made available to the SexGoesMobile affiliate network in the three key territories: Germany, Austria and Switzerland.

Christian Kreul, Sex Goes Mobile Managing Director commented: “The new site will allow mobile subscribers access to Private movies and the opportunity for our affiliates to create their own branded Private Media portal.”

According to the company, SexGoesMobile has partnered with a selection of top studios worldwide to bring its users a one stop shop for a wide variety of niche content covering all genres.

Karen Ciulla, Private Media Group Mobile Business Manager commented: “We look forward to being able to offer Private mobile services to a new group of affiliates. SexGoesMobile’s user rich platform and strong affiliate network coupled with Private’s premium content and unmatched global brand recognition is certain to deliver high conversions and significantly add to revenues.”

About SexGoesMobile

SexGoesMobile is Europe’s leading mobile adult affiliate program; currently supporting more than 8,000 devices and providing mobile phone billing in over 50 countries, with alternative payment methods such as Direct Debit and Credit Card billing for the rest of the world. We provide video, live video chat services and a dating program coming soon. Visit www.SexGoesmobile.com for more info.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:

Leslie Amadio

Head of Corporate Communications

Private Media Group

Tel +1-708 577 3022

leslie.amadio@private.com

SOURCE: Private Media Group