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Private Media Group and Beate Uhse’s Scala Playhouse to Benefit from pan-European Distribution Pact

– SCALA’s B2B distribution footprint to enhance retailer awareness of Private’s new production

– Affiliated B2C distributors to benefit from renewed consumer interest in Private’s upcoming releases


Barcelona, Spain and Almere, Holland, June 7, 2012. Private Media Group, Inc. a leading provider of premium-quality adult entertainment, and SCALA Playhouse BV, Europe’s largest wholesaler of adult lifestyle products, are pleased to announce a broad ranging long term distribution agreement for physical goods.

Under the terms of this 10 year agreement , SCALA will distribute Private’s physical media in the Benelux, France, Scandinavia, Italy and Poland on an exclusive B2B basis as well as throughout SCALA’s affiliated B2C companies which include Europe’s largest adult lifestyle specialty retailers; Beate Uhse, Adam et Eve and PABO.

“We are delighted to have been chosen by Private to represent their product line across Europe.” said Serge van der Hooft, CEO of SCALA’s parent company Beate Uhse AG. “In today’s challenging markets for physical media it makes sense for adult studios to consolidate their distribution with partners such as SCALA who have unparalleled relationships with retailers and affiliated companies with significant B2C operations.”

According to Charles Prast, Private’s President and CEO, “As previously stated, Private continues to mend bridges with existing customers and develop new relationships possible only after the recent management changes at Private. We look forward to working closely with SCALA to ensure that our rejuvenated product line gets the attention it deserves in the wholesale and retail marketplaces.  It’s natural for the leading pan-European adult media brand to seek a home with Europe’s largest wholesaler and retail group.”


About Beate Uhse AG

Beate Uhse was established by the entrepreneur of the same name in 1946.  Today Beate Uhse is Europe’s largest retailer, wholesaler, producer and manufacturer of adult lifestyle goods.  Beate Uhse is active in over 30 countries through its family of retail store and mail order brands including Beate Uhse, Pabo, Adam et Eve, Mae B. and Christine le Duc as well as though its wholesale group, SCALA Playhouse.  In addition, Beate Uhse produces adult lifestyle products and digital media under a growing portfolio of proprietary lines including ToyJoy™, Taboom™, Geisha™, and Daring!™.  Beate Uhse is listed on the official market of the Frankfurt Stock Exchange.  Beate Uhse is headquartered in Flensburg, Germany and has significant fulfillment and marketing operations located in the Netherlands.


About SCALA Playhouse BV

SCALA Playhouse is the leading European wholesaler of adult lifestyle goods.  With a wide range of over 10,000 items, SCALA is a one stop shop for retailers of lingerie, toys, adult media and ancillary products.  With over 40 years experience in the purchase and sale of adult lifestyle goods, SCALA Playhouse boasts the best prices, service and selection in the market today including many lines carried on an exclusive basis.  SCALA Playhouse is a subsidiary of Beate Uhse AG, Europe’s leading adult specialty retailer and wholesaler.


About Private Media Group

Founded in 1965, Private Media Group is a brand-driven leading provider of adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site:, consumer site:

For further information please contact:
Karen van Dael

Marketing Manager
Private Media Group
Tel +34 93 620 8090

Also information can be found on:

SOURCE: Private Media Group