Ciulla will spearhead the sales direction of Private’s premium quality content across the company’s global distribution channels. Ciulla commented, “I aim to substantially increase revenues by fully exploiting the digital media landscape, seeking out new key revenue sources and forging new partnership links whilst building on existing relationships.”

Karen Ciulla is an industry veteran with over 7 years experience in new media, mobile and adult.

Contact Karen Ciulla by email karen.ciulla@private.com

About Private Media Group
Founded in 1965, Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

Disclaimer
Certain statements in this press release constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements can be identified by the use of forward-looking terminology such as “believe,” “expect,” “may,” “will,” “should,” “project,” “plan,” “seek,” “intend,” or “anticipate” or the negative thereof or comparable terminology. Such statements typically involve risks and uncertainties and actual results could differ materially from the expectations reflected in such forward-looking statements as a result of a variety of factors, including the Company’s decision to not appeal the delisting determination from Nasdaq; the Company’s ability to timely complete its compliance plan to address the noncompliance issues described in the NASDAQ delisting notice; and other information detailed from time to time in the Company’s filings and future filings with the United States Securities and Exchange Commission. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.

For further information please contact:
Giles Hirst
Marketing Director
Private Media Group
Tel +34 93 620 8090
giles.hirst@private.com

Also information can be found on:
www.prvt.com

SOURCE: Private Media Group

Read this interesting article in the UKs Guardian.

All of the awards went to MagikView’s big budget blockbuster ‘Mission Ass Possible’ directed by Ettore Buchi. AVN awarded the movie ‘Best Foreign Feature’ and the movie’s first scene starring Brooklyn Lee and Ian Scott won ‘Best Sex Scene in a Foreign Feature.’ MagikView’s Ettore Bucchi was awarded ‘Best Director of a Foreign Feature.’ And Mission Ass Possible star Brooklyn Lee also picked up an AVN Award for ‘Best New Starlet.’

Mission Ass Possible was released in September 2011 on the Private Blockbuster label and has gone on to become a top selling title across all platforms. MagikView shot the movie in May 2011 as part of one of the most ambitious, big budget adult movie projects ever undertaken. The company chartered a 250 berth cruise liner in the Aegean Sea, creating the World’s biggest floating adult studio. The company filmed 18 movies in 11 days starring 47 European and American adult talent, shot by 4 adult directors and with a film crew of over 40 people.

MagikView Entertainment Director Ettore Buchi commented, “We are very proud that our company MagikView Entertainment has won these prestigious awards and it is a great way to launch our company and premium quality content to the US market. After triumphing in Europe at the Venus Awards last year, and now winning key categories at the AVN Awards, MagikView Entertainment is building a global brand that can be enjoyed by consumers looking for the best in premium quality adult content. Thanks to our distribution partnership with Private we are seeing a significant impact in global sales.”

MagikView Entertainment also exhibited at the AVN Expo with Mission Ass Possible’s cover stars Kortney Kane, Sophia Santi and Tarra White signing for fans.

These prestigious awards add to the company’s 4 awards won at Venus, Berlin where Mission Ass Possible took ‘Best International Movie’, Ettore Buchi won ‘Best International Director’, ‘Most Ambitious High End Production’ and ‘Best New Adult Company.’

About Magik View Entertainment
MagikView Entertainment is a European based company dedicated to producing high end adult content. The MagikView production crew has years of experience working in the mainstream entertainment industry, using professional filming techniques and the latest audio visual technologies.

During 2011 MagikView Entertainment began an intensive shooting schedule around the beautiful Mediterranean creating a substantial catalogue of unreleased premium quality adult content including 60 full length movies and 350 vignettes.

In May 2011, MagikView Entertainment embarked on one of the most ambitious, big budget adult movie projects ever undertaken, chartering a 250 berth cruise liner in the Aegean Sea, creating the World’s biggest floating adult studio. The company filmed 18 movies in 11 days starring 47 European and American adult talent, shot by 4 adult directors and with a film crew of over 40 people. Two of the movies shot at this mammoth production include the Blockbuster titles ‘Mission Ass-Possible’ and ‘Million Dollar Hoax.’

And this is just the first year for MagikView Entertainment. You ain’t seen nothing yet! Visit www.magikview.com for more information.

About Private Media Group
Founded in 1965, Private Media Group is a brand-driven world leader in adult entertainment and globally distributes its premium quality content and that of select third party studios via multiple platforms including internet, mobile, broadcast, DVD and magazines. Private Media Group owns the worldwide rights to its extensive and growing library of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a variety of exclusive consumer products. Private’s 2009 acquisitions of world leaders in video on demand, Gamelink LLC and Sureflix, and the ecommerce technology firm, eLine LLC, established Private as the world’s leading adult content and distribution company in the digital media sector. Visit http://www.prvt.com for more information.

For further press information please contact:

Notes to the Editor:

For further information please contact:
Giles Hirst
Marketing Director
Private Media Group
Tel +34 93 620 8090
giles.hirst@private.com
SOURCE: Private Media Group

In addition to changing the date of the 2011 Annual Meeting, the Court ordered that (i) the location of the 2011 Annual Meeting be changed from Barcelona, Spain to Las Vegas, Nevada, (ii) that there be one independent Inspector of Elections chosen by the Receiver for the Company, and (iii) the Receiver shall chair the 2011 Annual Meeting. The Court also reconfirmed Consipio Holding BV’s right to vote 5.6 million of the Company’s common shares at the rescheduled 2011 Annual Meeting.

Due to the change in the meeting date, the Court set a new record date of December 15, 2011 in connection with the rescheduled 2011 Annual Meeting. Holders of the Company’s common stock as of the close of business on December 15, 2011 will be entitled to vote at the rescheduled 2011 Annual Meeting. The proxy card previously provided to shareholders in connection with the originally scheduled meeting will be disregarded, and the Company will send new proxy cards to holders of the Company’s common stock entitled to vote at the meeting.

About Private Media Group
Founded in 1965, Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

Disclaimer
Certain statements in this press release constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements can be identified by the use of forward-looking terminology such as “believe,” “expect,” “may,” “will,” “should,” “project,” “plan,” “seek,” “intend,” or “anticipate” or the negative thereof or comparable terminology. Such statements typically involve risks and uncertainties and actual results could differ materially from the expectations reflected in such forward-looking statements as a result of a variety of factors, including any additional rulings by the Court in the Nevada Action and other information detailed from time to time in the Company’s filings and future filings with the United States Securities and Exchange Commission. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.

For further information please contact:
Johan Gillborg
Chief Financial Officer
Private Media Group
Tel +34 93 620 80 90
johan.gillborg@private.com

SOURCE: Private Media Group

For the three months ended September 30, 2011, we had net sales of EUR 4.8 million compared to net sales of EUR 5.9 million for the three months ended September 30, 2010, a decrease of EUR 1.1 million, or 19%. Internet sales decreased EUR 0.6 million to EUR 3.1 million, which represents a decrease of 16% compared to the same period last year. The reduction in Internet sales was primarily attributable to a decrease in sales from our North American websites as a result of foreign exchange rate changes and a reduction in sales from our Gay Content division. Broadcasting sales decreased EUR 0.1 million to EUR 0.8 million, which represents a decrease of 15% compared to the same period last year. The decrease was primarily the result of fewer newly released titles being broadcasted in 2011. Wireless sales decreased EUR 0.1 million to EUR 0.3 million, which represents a decrease of 16% compared to the same period last year. The decrease was primarily the result of migration from on-portal sales to off-portal sales from Smart Phone users which is included in Internet sales. DVD & Magazine sales decreased EUR 0.3 million, or 38%, to EUR 0.5 million. The reduction in DVD & Magazine sales was primarily attributable to an industry wide decrease in DVD sales in the period.

For the three months ended September 30, 2011 compared to the three months ended September 30, 2010, the average U.S. dollar exchange rate was 8% less, which decreased all our sales, cost and expenses denominated in U.S. dollars by the same percentage. Fluctuations in exchange rates between the euro and the dollar can affect the comparability of our results from one period to another. We translate our consolidated subsidiaries whose functional currency is not the euro into the euro for reporting purposes. Income statement amounts are translated into euro using the average exchange rate for the period. The balance sheet is translated at the period-end exchange rate.

Our cost of sales was EUR 3.3 million for the three months ended September 30, 2011 compared to EUR 3.8 million for the three months ended September 30, 2010, a decrease of EUR 0.5 million, or 14%. Included in cost of sales is Internet, broadcasting and wireless, printing, processing and duplication and amortization of library. Internet cost was EUR 1.9 million for the three months ended September 30, 2011 compared to EUR 2.1 million for the three months ended September 30, 2010. Internet cost as a percentage of related sales in the period was 62% compared to 57% in the same period last year. The decrease of EUR 0.2 million was primarily the result of foreign exchange rate changes and reduced sales. However, Internet cost did not decrease in line with the reduction in sales as website amortization does not vary with sales.. There was no broadcasting and wireless cost for the three months ended September 30, 2011 compared to EUR 0.1 million for the three months ended September 30, 2010. The reduction in cost was due to the reversal of provisions for expected broadcasting cost. Printing, processing and duplication cost was EUR 0.3 million for the three months ended September 30, 2011 compared to EUR 0.4 million for the three months ended September 30, 2010, a decrease of EUR 0.2 million, or 35%. The decrease was primarily a reflection of the decrease in sales. Printing, processing and duplication cost as a percentage of DVD & Magazine sales was 53% for the three months ended September 30, 2011 compared to 50% in the same period last year. Amortization of library was EUR 1.0 million for the three months ended September 30, 2011 compared to EUR 1.2 million for the three months ended September 30, 2010. Amortization of library does not vary with sales since it reflects the amortization of our investments in content which has been available for sale for a period of three to five years.

In the three months ended September 30, 2011, we realized a gross profit of EUR 1.5 million, or 31% of net sales compared to EUR 2.1 million, or 35% of net sales for the three months ended September 30, 2010. The decrease in gross profit as a percentage of sales was primarily the result of reduced sales and the impact of amortization of library and websites which does not vary with sales.

Our selling, general and administrative expenses were EUR 2.7 million for the three months ended September 30, 2011 compared to EUR 4.6 million for the three months ended September 30, 2010, a decrease of EUR 1.9 million, or 42%. The decrease was primarily the result of reduced payroll, expenses and depreciation by EUR 0.9 million, EUR 0.8 million and EUR 0.2 million, respectively.

We reported an operating loss of EUR 1.2 million for the three months ended September 30, 2011 compared to an operating loss of EUR 2.5 million for the three months ended September 30, 2010. For the three month period ended September 30, 2011, the operating result improved by EUR 1.3 million as a result of reduced selling, general and administrative expenses offset by reduced gross profit.

We reported a net loss of EUR 1.3 million for the three months ended September 30, 2011, compared to a net loss of EUR 2.6 million for the three months ended September 30, 2010.

Commenting on some important factors relating to the business going forward, Private Media Group, Inc., CFO, Johan Gillborg stated: “As part of our digital strategy, we have established that the combination of Private with major online retailers and accomplished platform developers is the approach to achieving our goals in the rapidly changing business landscape. The combined content assets of Private and core competencies of GameLink and Sureflix offer a compelling new business model. We will be expanding our joint Internet strategies globally with additional formats and applications to be launched going forward. Currently we are reformatting and migrating all content on the GameLink VOD platform to a Content Delivery Network (CDN) and we expect this to enhance the user experience substantially and therefore improve both conversion and retention rates in general, but particularly in eastern North America and in Europe. This is a paramount initiative which is expected to increase sales significantly and also make it possible to expand our cooperation with affiliates worldwide. In addition, this initiative is crucial for the development and distribution of apps which will enable consumer access from the growing market of SMART TVs. The completion of the CDN initiative is expected to take place before the end of 2011. In addition, going forward we will continue to aggressively market our cutting-edge Internet assets discussed below.

In May 2010, we launched our new private.com membership platform. The new platform features a number of proprietary sites and it is also available as a white label version, which we expect will attract adult content providers and affiliates worldwide. In addition, the new platform has been built to be substantially less labor intensive to operate compared to the old one. The new platform also has improved conversion rates and attracts more traffic. During the nine months ended September 30, 2011 the new membership pay-site attracted 11.5 million absolute unique visitors, which represents an increase of 27% compared to the same period in 2010.

In April 2010, GameLink, launched a proprietary mobile solution enabling users to instantly stream over 15,000 movies. The platform is available to Smart Phones at the url: www.gamelink.com. The mobile Internet platform allows consumers to purchase and consume content instantly. All content is available for future viewing in the customer’s virtual media center, stored in the company’s “Cloud”. The platform has been optimized to work with Apple devices including the iPhone, iPod, the iPad as well as Android devices. Furthermore, in 2010, Apple’s OS upgrade to iOS4.3 for iPhones, iPads and iPod touches made it possible to watch GameLink’s mobile library on Apple TV by allowing users to redirect content streaming from those devices to their Apple TV. In addition to streaming, consumers can choose to download their movies or purchase DVDs and novelties from the globally accessible platform. A white label version of the mobile platform is available and is being marketed to adult studios and affiliates worldwide. Our objective is to become the main provider of an off-portal mobile platform solution to all major content providers in our industry. In contrast to Private’s existing mobile content business, which is based on an on-portal model going through content aggregators and carriers, this new business is off-portal and provides substantially improved margins as content is sold directly by ourselves to the consumer. Our weekly sales for the GameLink VOD mobile solution has been steadily increasing since its launch and current weekly sales represents a USD 1.0 million twelve-month run rate. In August 2010, Sureflix introduced mobile VOD on its existing platform for its Maleflixxx network of hundreds of sites. The new mobile platform, Maleflixxx Mobile, allows consumers to view gay content on all mobile devices, including the iPad, iPod Touch, iPhone and Android handsets. Furthermore, in Q4, 2010, we released a number of Smart Phone apps with an end to increase traffic to our mobile assets. With the Smart Phone market growing rapidly, we expect to generate substantial growth from our mobile VOD initiatives going forward.

With respect to broadcasting, we are continuing to implement our media growth strategy across all delivery systems, including: DTT, satellite, cable and IPTV. Private content is currently broadcasted via 194 platforms in 42 countries. While European broadband users are signing up for IPTV services in the hundreds of thousands each month, making Europe the biggest and fastest growing IPTV region in the world, we have successfully implemented part of our new media strategy and contracted for supplying content for VOD services to a total of 26 major platform operators in 18 countries in the region. During 2010 the European IPTV market grew by 25% to 20.7 million IPTV subscribers and by the end of the year we had more than 75% market coverage. France remains the “world champion” IPTV country with 10.3 million subscribers and we cover 100% of this market. Furthermore, it is forecasted that the number of global IPTV subscribers will grow from 44 million at the end of 2010 to 111.5 million in 2014, a compound annual growth rate of 26%. The forecast shows that Europe will be the regional leader, with 42% of the worldwide IPTV subscribers total in 2014. In relation to Private branded TV channels carrying our content in Europe and Latin America, our partners Playboy TV International and Playboy TV Latin America continue to improve distribution. In 2010, the Private Spice agreement with Playboy TV International was renewed for another five years. The channel is receivable in all of Europe and it currently has distribution in 22 countries via 101 cable, satellite, DTT and IPTV platforms. During the past twelve months, Playboy TV Latin America continued to increase the distribution of the Private Channel. The channel is receivable in all of Latin America and it currently has distribution in 19 countries via 63 cable, satellite and IPTV platforms and reaches 38 million platform subscribers. Going forward, we expect to grow our broadcasting distribution both on existing and additional platforms that are using any available technology.

During the nine month period ending September 30, 2011, we have released fewer new titles compared to the same period 2010 and this has had an impact on both broadcasting and DVD & Magazine sales. From September 2011, we are increasing the number of new titles released significantly compared to the same period in 2010 and we expect this to have a positive impact on broadcasting and DVD & Magazine sales.

Private’s mobile “on portal” revenues have continued to decline in 2011 and the main reason for the decrease is that this business is migrating to “off portal” and is included in our VOD mobile Internet sales where these sales are increasing. We expect this trend to continue with the increased penetration of Smart Phones. Whether it is on or off portal, the growing use of Smart Phones, the introduction of Mobile VOD and TV, and the implementation of age verification systems offer additional growth potential for the combined markets in 2011 and beyond.

During 2011, the DVD market for adult content has continued to shrink, with sales for our physical products declining by 37%. However, the DVD has by no means disappeared, even in this competitive landscape. The content providers who manage to survive the current market climate will control the DVD market going forward.” Mr. Gillborg concluded.

About Private Media Group
Founded in 1965, Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:
Johan Gillborg
Chief Financial Officer
Private Media Group
Tel +34 93 620 80 90
johan.gillborg@private.com

SOURCE: Private Media Group

The Company remains committed to executing the compliance plan presented to NASDAQ to correct the issues raised by NASDAQ in the delisting notice previously reported in the Company’s Form 8-K filed with the Securities and Exchange Commission on September 22, 2011.

About Private Media Group
Founded in 1965, Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

Disclaimer
Certain statements in this press release constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements can be identified by the use of forward-looking terminology such as “believe,” “expect,” “may,” “will,” “should,” “project,” “plan,” “seek,” “intend,” or “anticipate” or the negative thereof or comparable terminology. Such statements typically involve risks and uncertainties and actual results could differ materially from the expectations reflected in such forward-looking statements as a result of a variety of factors, including the Company’s decision to not appeal the delisting determination from Nasdaq; the Company’s ability to timely complete its compliance plan to address the noncompliance issues described in the NASDAQ delisting notice; and other information detailed from time to time in the Company’s filings and future filings with the United States Securities and Exchange Commission. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.

For further information please contact:
Johan Gillborg
Chief Financial Officer
Private Media Group
Tel +34 93 620 80 90
johan.gillborg@private.com

SOURCE: Private Media Group

The aim of the site is to target the softcore adult consumer and affiliates and to begin increasing Private Media Group’s network of online membership sites which includes the company’s flagship membership site Private.com and their vintage magazine membership site PrivateClassics.com.

The new website is based around Private’s photographers who have travelled around the South American countryside, discovering new, real, amateur female talent from regional villages and persuaded them to pose for nude photographs and video clips. Glamazones launches with 150 high quality photosets and 50 video clips, with daily updates of 1 photoset and a weekly update of 2 video clips. With 100% exclusive content, the website covers popular softcore niches including latina, naturist, solo, outdoor, lesbian, erotic models, glamour and masturbation.

The website offers different membership options and is integrated into Private’s NATS based affiliate site PrivateCash with 50-60% payouts.

Yorgos Biris, Private’s Online Marketing Director commented, “Traditionally Private is seen as a hardcore company, by creating a softcore erotic website that matches Private’s premium quality content and brand values, we aim to tap into the lucrative softcore market with Glamazones. By offering softcore, glamour, nude, solo niche content, our affiliates can now choose from a wider range of content for their promotions.”

Affiliates interested in Private’s Glamazones can contact yorgos.biris@private.com for more information

About Private Media Group
Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further press information please contact:
Giles Hirst
Marketing Director
Private Media Group
Tel +34 93 620 8090
giles.hirst@private.com

Also information can be found on:
www.prvt.com

SOURCE: Private Media Group

Magik View Entertainment’s Ettore Buchi won the award for ‘Best International Director’

Buchi’s Mission AssPossible (released under the Private Blockbuster line in September) scooped the award for ‘Best International Movie of 2011’

Magik View Entertainment also picked up awards for ‘Best New Adult Company’ and ‘Most Ambitious High End Production of 2011’ for the world’s biggest floating adult studio production that the company carried out in May 2011, shooting 18 movies in 11 days aboard a 250 berth luxury cruise liner in the Aegean Sea.

Magik View Entertainment Director Ettore Buchi commented, “We are very proud that our company Magik View Entertainment has won these prestigious awards. We believe that the adult consumer wants to enjoy a high quality experience and we have created movies that the adult consumer can enjoy time and time again. Our distribution partner Private Media Group has the means to put our content onto its global linear and distribution network ensuring that adult business partners can benefit from our premium quality movies.”

Magik View Entertainment and Private Media Group welcome adult businesses and consumers to their casino styled stand at the Venus Show in Berlin. Where the companies will be promoting Magik View’s substantial content library which includes the award winning Private Blockbuster release Mission AssPossible.

Visitors can try their hand at poker with the Magik View stars who will be in attendance including USA superstar Kortney Kane, and European stars Donna Bell, Cindy Hope, Abbie Cat, Brandy Smile, Sylvia de Luxe, Dominika, Cherries & Rihanna Samuel. Director/actor Toni Ribas will also be at the stand.

The stand will also be holding a special photo shoot for consumers at the show, where they can have their own personalized photograph playing poker with the adult stars.

The Private/Magik View stand is in Hall 11, Stand 28

About Magik View Entertainment
Magik View Entertainment is based in Germany and is headed up by Founder and Director Ettore Buchi. Producing premium, script led adult movies, in May this year, the company embarked on one of the most ambitious adult movie projects ever undertaken, hiring a 250 berth cruise liner that they moored in the Aegean Sea, creating the World’s biggest floating adult studio, filming 18 movies with 47 adult stars and 4 adult directors in 11 days. The September Private Blockbuster release ‘Mission AssPossible’ is one of the movies shot aboard the ship.

About Private Media Group
Founded in 1965, NASDAQ listed Private Media Group (PRVT) is a brand-driven world leader in adult entertainment and globally distributes its premium quality content and that of select third party studios via multiple platforms including internet, mobile, broadcast, DVD and magazines. Private Media Group owns the worldwide rights to its extensive and growing library of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a variety of exclusive consumer products. Private’s 2009 acquisitions of world leaders in video on demand, Gamelink LLC and Sureflix, and the ecommerce technology firm, eLine LLC, established Private as the world’s leading adult content and distribution company in the digital media sector. Visit http://www.prvt.com for more information.

For further press information please contact:

Notes to the Editor:

For further information please contact:
Giles Hirst
Marketing Director
Private Media Group
Tel +34 93 620 8090
giles.hirst@private.com

Also information can be found on:
www.prvt.com

SOURCE: Private Media Group

The stand is themed as a casino to link with Magik View’s September gambling/spy thriller blockbuster ‘Mission AssPossible.’ Guests can try their hand at poker with the Magik View stars who will be in attendance including USA superstar Kortney Kane, and European stars Donna Bell, Cindy Hope, Abbie Cat, Brandy Smile, Sylvia de Luxe, Dominika, Cherries & Rihanna Samuel. Director/actor Toni Ribas will also be at the stand.

The stand will also be holding a special photo shoot for consumers at the show, where they can have their own personalized photographed playing poker with the adult stars.

The Private/Magik View stand is in Hall 11, Stand 28

About Private Media Group
Founded in 1965, NASDAQ listed Private Media Group (PRVT) is a brand-driven world leader in adult entertainment and globally distributes its premium quality content and that of select third party studios via multiple platforms including internet, mobile, broadcast, DVD and magazines. Private Media Group owns the worldwide rights to its extensive and growing library of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a variety of exclusive consumer products. Private’s 2009 acquisitions of world leaders in video on demand, Gamelink LLC and Sureflix, and the ecommerce technology firm, eLine LLC, established Private as the world’s leading adult content and distribution company in the digital media sector. Visit http://www.prvt.com for more information.

For further press information please contact:

Notes to the Editor:

For further information please contact:
Giles Hirst
Marketing Director
Private Media Group
Tel +34 93 620 8090
giles.hirst@private.com

Also information can be found on:
www.prvt.com

SOURCE: Private Media Group

BARCELONA, Spain, 13 September 2011, Private Media Group, Inc. (NASDAQ: PRVT) a worldwide leader in premium-quality adult entertainment products, today announced a multi-movie content partnership with European based adult production company Magik View Entertainment. Private will distribute Magik View Entertainment’s content using its global multimedia content distribution network.

Magik View Entertainment produces high quality, script led, adult movies and owns an unreleased catalogue of 60 full-length movies and over 350 vignettes. To create this premium quality content Magik View Entertainment’s director Ettore Buchi uses up to seven cameras filming simultaneously to create seamless Hollywood style productions.

Magik View Entertainment’s Founder and Director, Ettore Buchi commented: ¨We wanted to work with the best in the business and we believe in Private. There is a current need and demand for the high quality movies we are producing. This new strategic alliance is the perfect combination to launch our content to a global audience.”

From September 2011, Private is releasing five Magik View titles per month. In an effort to combat piracy, Private has decided to first release all Magik View titles via IPTV/VoD, broadcast/Sat-TV/cable and online channels, with DVD releases to follow later.

Private Media Group’s CEO & Chairman, Berth Milton added: ¨Both Private and Magik View share the same vision – to provide the adult consumer and our distribution partners with compelling, premium quality content. With our unparalleled global distribution network matched with the quality of Magik View’s content, we expect to see a significant increase in revenues, leading us into a strong Q4.”

NOTES TO EDITORS:

About Magik View Entertainment

Magik View Entertainment is based in Europe and is headed up by founder and Director Ettore Buchi. The company produces premium quality, script led, adult movies and its slogan is “you ain’t seen nothing yet”. In May this year, the company embarked upon one of the most ambitious adult movie projects ever. Mooring a 250 berth cruise liner in the Aegean Sea, the company shot eighteen movies with 47 stars and four directors in eleven days. One of the movies shot aboard the ship is included among Private’s first releases of Magik View’s content.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:

Karen van Dael

Private Media Group

Tel +34-93-620 80 90

karen.vandael@private.com

SOURCE: Private Media Group

LONDON — The first-ever mobile master class workshop will offered at the XBIZ EU Digital Media Conference in London on Sept. 24 at 4 p.m.

Sessions will be given by a panel of adult mobile experts from six leading adult companies.

The program will enable participants to gain “best in class” strategies and valuable insight in the exponentially growing area of content delivery and distribution across all connected devices.

Panel expert and founder of Cherry Media, Julia Dimambro said, “The latest statistics show that up to 20 percent of website visitors are now doing so via their mobile handsets. However, much of the adult industry still isn’t doing much to effectively monetize this expanding audience. Our workshop experts all have years of hands-on experience in what really works to create an effective business model for this booming market.”

Dimambro cited a Morgan Stanley report that claimed by 2014, more people will be accessing the Internet through their handset devices rather than their computers with record growth estimated to be more than 40 percent by 2015.

The workshop will be held at the Radisson Edwardian Bloomsbury hotel and will include a panel session, followed by a series of more intimate break-out groups. Sessions will focus on leveraging real life examples and case studies.

Along with Dimambro, the panel includes: Karen Ciulla, director of Private Media Group’s Mobile Division; Thibaud Hodobay, head of mobile payment provider EG Telecom; Steven Shields, mobile marketer for Katina Leisure; Sebastian Garel-Jones, traffic expert for Adultmoda; and Graeme Kingshott, technical expert for Spankmo Mobile.

An open call to all registered show participants for case studies is now live on XBIZ.net.

“The Master Class Workshop will be invaluable for those looking to move into the adult mobile space, in particular for website operators, affiliates and content producers,” organizers said.

For more information on the workshop email consortium@cherrysauce.com.

SOURCE: XBIZ

Julia Dimambro, Mobile Panel Expert and Founder of Cherry Media commented: “The latest statistics show that up to 20% of website visitors are now doing so via their mobile handsets. However, much of the adult industry still isn’t doing much to effectively monetise this expanding audience. Our workshop experts all have years of hands-on experience in what really works to create an effective business model for this booming market.”

According to Morgan Stanley: “By 2014, more people will be accessing the internet through their handset device rather than their computers with record growth of over 40% by 2015.”

The Adult Mobile Master Class Workshop, scheduled for 4pm on Saturday Sep 24^th at the Radisson Edwardian Bloomsbury, will comprise a panel session, followed by a series of more intimate break-out groups, from the leading experts in mobile:

• Julia Dimambro, Mobile Strategist and Founder of Cherry Media
• Karen Ciulla, Director of Private Media Group’s Mobile Division,
• Thibaud Hodobay, Head of Mobile Payment provider EG Telecom
• Steven Shields, Mobile Marketer for Katina Leisure
• Sebastian Garel-Jones, Traffic Expert for Adultmoda
• Graeme Kingshott, Technical Expert for Spankmo Mobile

The workshop will provide a hands-on session leveraging real life examples and case studies. An open call for case study volunteers to all registered show participants is now live on www.xbiz.net, the Industry Hub.

The Master Class Workshop will be invaluable for those looking to move into the adult mobile space, in particular for website operators, affiliates and content producers.

About XbizEU

The 2011 XBIZ EU is set for Sept. 23-25 at London’s luxurious Radisson Edwardian Bloomsbury hotel. XBIZ EU is a 3-day international digital media conference designed to deliver cutting-edge educational seminars, engaging technology workshops, special guest keynote presentations and high-energy business-networking and deal-making opportunities. 

For more information:

Mobile Adult Consortium

E: consortium@cherrysauce.com

T: +34 93 893 9857 / +34 620 993 280

Under the terms of the agreement, Private will offer a German speaking site with operator integrated billing to all connected devices. Users will be able to pay for content via their monthly phone bill, avoiding any credit card transaction, enabling a seamless customer experience. The Private site (http://privatefilme.mobi/) will be made available to the SexGoesMobile affiliate network in the three key territories: Germany, Austria and Switzerland.

Christian Kreul, Sex Goes Mobile Managing Director commented: “The new site will allow mobile subscribers access to Private movies and the opportunity for our affiliates to create their own branded Private Media portal.”

According to the company, SexGoesMobile has partnered with a selection of top studios worldwide to bring its users a one stop shop for a wide variety of niche content covering all genres.

Karen Ciulla, Private Media Group Mobile Business Manager commented: “We look forward to being able to offer Private mobile services to a new group of affiliates. SexGoesMobile’s user rich platform and strong affiliate network coupled with Private’s premium content and unmatched global brand recognition is certain to deliver high conversions and significantly add to revenues.”

About SexGoesMobile

SexGoesMobile is Europe’s leading mobile adult affiliate program; currently supporting more than 8,000 devices and providing mobile phone billing in over 50 countries, with alternative payment methods such as Direct Debit and Credit Card billing for the rest of the world. We provide video, live video chat services and a dating program coming soon. Visit www.SexGoesmobile.com for more info.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:

Leslie Amadio

Head of Corporate Communications

Private Media Group

Tel +1-708 577 3022

leslie.amadio@private.com

SOURCE: Private Media Group

• Subscription services like Netflix and kiosk rentals from Redbox were bright spots for the big Hollywood studios.
• Consumer spending on subscription video services — including DVD-by-mail and streaming video-on-demand (VOD) — grew more than 24 percent to $808.2 million.
• Revenues from kiosk rentals were up 36.7 percent to $403.7 million. That growth offset declines in brick-and-mortar DVD and Blu-ray rentals, which together dropped 29 percent in the quarter, to $393 million.
• Altogether, the rental market excluding electronic VOD sales was up 14.7 percent to $1.6 billion in the second quarter.

Translation: We love our V-O-D. I mean, really what’s not to love…

Private Media Group, the worldwide leader of premium adult content, understands this growing consumer consumption trend. From Europe to the U.S. and now in Asia, Private is now in more than 90 countries and 7 languages.

In 2010, Private acquired GameLink, the 3^rd largest global adult VOD site and Sureflix, the worldwide leader in gay adult content, to expand into the highly lucrative gay market. Combining three powerhouses – www.gamelink.com, www.privateVOD.com, and www.maleflixxx.com – Private’s online content distribution network which is integrated into the affiliate industry standard NATS system via the company’s affiliate program (www.privatecash.com) has set a new industry standard for content distribution and consumption.

Private’s unparalleled state-of-the art viewing technologies for user enhanced and quicker viewing, industry leading meta data technologies enabling superior consumer search options, regular website tweaks to maximize revenue opportunities and online marketing campaigns to grow market share, further underscores the company’s rapidly expanding and highly successful diversified digital media strategy.

Through the company’s visionary leadership in Berth Milton, CEO of Private Media Group, whose business acumen and extensive industry relationships, the company has also strategically aligned itself with leading VOD and IPTV category leaders on all connected devices – connected TVs, set top box players and home theaters, as well as on the move tablets and smart phones – to deliver content directly to you, the consumer, where and whenever you want to tune in!

The growing list of partners throughout the world includes:  Voddler Group AB, Scandinavia’s answer to NetFlix, FREE France, the leading online entertainment Media Service in Russia, the leading European VOD provider in Switzerland and the United Kingdom, and a new global cross-platform provider in Switzerland.

Through these strategic partnerships, Private continues to capitalize and deliver on its leadership position in the digital arena of adult entertainment.

Footnotes:

1. http://gigaom.com/video/netflix-redbox-hollywood-2q-2011/

Already leaders in PPM delivery, GameLink has developed a new platform which presents the ultimate in consumer functionality. The platform features a user interface which provides an excellent and more captivating viewing experience compared to the traditional box-cover model used in most online VOD environments. The interface lets users instantaneously browse and preview videos on-the-fly in order to explore content prior to making their choice. The interface also features a video player which allows users to skip to what they prefer to watch. In addition, the platform lets users store their favorite scenes in a queue on the Company’s “Cloud” in order to be able watch them whenever and from wherever they want, on any connected device. Furthermore, the platform offers expansive support for browsers and operating systems and meta tagged content which enables rapid searches.

The platform is designed to be a white label product and will be marketed to studios and affiliates worldwide. The first site using the platform is fleshboxxx.com, a proprietary site which currently offers 170,000+ videos, featuring 30,000 stars, with 1,200 videos per week being added. Content on this site is sourced from every major adult studio on the market.

Jeff Dillon, Private Media’s Director of Online Sales explains: “The new platform has the visual impact and functionality online users now crave. With a multitude of videos immediately available and smart search options to find just what they need, visitors find an unparalleled Pay-Per-Minute experience. ”Dillon continues: “Consumers are smart about their spending. The platform offers users the best viewing solution and early results prove they love it. Minute consumption on the first platform launched on one of our own sites is up 20% compared to our traditional Pay-Per-Minute environment platform.”

NOTES TO THE EDITOR:

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com

Consumer sites: private.com, gamelink.com, www.fleshboxxx.com, maleflixxx.com

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:

Leslie Amadio

Head of Corporate Communications

Private Media Group

Tel + 1 708 577 3022

leslie.amadio@private.com

Giles Hirst

Marketing Director

Private Media Group

Tel +34 93 620 8090

giles.hirst@private.com

SOURCE: Private Media Group

For the three months ended June 30, 2011, we had net sales of EUR 4.7 million compared to net sales of EUR 6.0 million for the three months ended June 30, 2010, a decrease of EUR 1.3 million, or 22%. Internet sales decreased EUR 0.6 million to EUR 3.1 million, which represents a decrease of 17% compared to the same period last year. The reduction in Internet sales was attributable to a decrease in sales from our North American websites as a result of foreign exchange rate changes and a reduction in sales from our Gay Content division. Broadcasting sales decreased EUR 0.3 million to EUR 0.8 million, which represents a decrease of 24% compared to the same period last year. The decrease was primarily the result of fewer newly released titles being broadcasted. Wireless sales decreased EUR 0.2 million to EUR 0.2 million, which represents a decrease of 53% compared to the same period last year. The decrease was primarily the result of migration from on-portal sales to off-portal sales from Smart Phone users which is included in Internet sales. DVD & Magazine sales decreased EUR 0.2 million, or 29%, to EUR 0.5 million. The reduction in DVD & Magazine sales was primarily attributable to an industry-wide decrease in DVD sales. Going forward, we expect Internet, Wireless and Broadcasting sales to increase, see comment below.

For the three months ended June 30, 2011 the average U.S. dollar exchange rate was 13% less compared to the three months ended June 30, 2010, which decreased all our sales, cost, and expenses denominated in U.S. dollars by the same percentage.

Our cost of sales was EUR 3.1 million for the three months ended June 30, 2011 compared to EUR 4.0 million for the three months ended June 30, 2010, a decrease of EUR 0.9 million, or 23%. Included in cost of sales is Internet, broadcasting and wireless, printing, processing and duplication and amortization of library. Internet cost was EUR 1.8 million for the three months ended June 30, 2011 compared to EUR 2.4 million for the three months ended June 30, 2010. Internet cost as a percentage of related sales in the period was 57% compared to 63% in the same period last year. The decrease of EUR 0.6 million was primarily the result of reduced sales and reduced website amortization as a result of an old website which was decommissioned in May 2010. There was no broadcasting and wireless cost for the three months ended June 30, 2011 compared to EUR 0.1 million for the three months ended June 30, 2010. The reduction in cost was due to the reversal of provisions for expected cost. Printing, processing and duplication cost was EUR 0.2 million for the three months ended June 30, 2011 compared to EUR 0.3 million for the three months ended June 30, 2010, a decrease of EUR 0.1 million, or 38%. The decrease was primarily a reflection of the decrease in sales. Printing, processing and duplication cost as a percentage of DVD & Magazine sales was 34% for the three months ended June 30, 2011 compared to 38% in the same period last year. Amortization of library was EUR 1.1 million for the three months ended June 30, 2011 compared to EUR 1.2 million for the three months ended June 30, 2010. Amortization of library does not vary with sales since it reflects the amortization of our investments in content which has been available for sale for a period of three to five years.

In the three months ended June 30, 2011, we realized a gross profit of EUR 1.6 million, or 35% of net sales compared to EUR 2.0 million, or 34% of net sales for the three months ended June 30, 2010. The increase in gross profit as a percentage of sales was primarily the result of reduced amortization of library and websites.

Our selling, general and administrative expenses were EUR 2.7 million for the three months ended June 30, 2011 compared to EUR 3.4 million for the three months ended June 30, 2010, a decrease of EUR 0.7 million, or 21%. The decrease was primarily the result of reduced payroll, general expenses and depreciation by EUR 0.7 million, EUR 0.3 million and EUR 0.1 million, respectively. The decrease was offset by increased legal expenses and bad debt provision of EUR 0.3 million and EUR 0.1 million, respectively.

We reported an operating loss of EUR 1.0 million for the three months ended June 30, 2011 compared to an operating profit of EUR 1.0 million for the three months ended June 30, 2010. Discounting the effect of EUR 2.4 million in gain from change in fair value of contingent consideration payable in the three month period ended June 30, 2010, the operating result improved by EUR 0.3 million in the three month period ended June 30, 2011 as a result of  reduced selling, general and administrative expenses offset by reduced gross profit.

We reported a net loss of EUR 1.1 million for the three months ended June 30, 2011, compared to net income of EUR 0.9 million for the three months ended June 30, 2010.

Commenting on some important factors relating to the business going forward, Private Media Group, Inc., CFO, Johan Gillborg stated: “During the past two years, we have developed Internet solutions for critical new markets: gay, international and mobile. Furthermore, as a response to decreased margins in the adult entertainment industry, we have reviewed, analyzed and continued to restructure the operations of the non-online part of the business in order to become more cost effective. The 2009 acquisitions of GameLink and Sureflix have also presented a challenge in terms of integration. All the aforementioned processes have had impact both in terms of lost sales and additional selling, general and administrative expenses. However, as part of these processes, during 2010 we reduced our workforce by 34% from 168 to 112 employees and we expect to continue this process as we become more efficient and enjoy economies of scale from the aforementioned acquisitions. In 2011, we are starting to benefit from the restructuring and will continue to reduce costs while increasing sales as we implement, launch and market new initiatives.”

“As part of our digital strategy, we have established that the combination of Private with major online retailers and accomplished platform developers is the approach to achieving our goals in the rapidly changing business landscape. The combined content assets of Private and core competencies of GameLink and Sureflix offer a compelling new business model. We will be expanding our joint Internet strategies globally with additional formats and applications to be launched in 2011. Currently we are reformatting and migrating all content on the GameLink VOD platform to a Content Delivery Network (CDN) and we expect this to enhance the user experience substantially and therefore improve both conversion and retention rates in general, but particularly in eastern North America and in Europe. This is a paramount initiative which is expected to increase sales significantly and also make it possible to expand our cooperation with affiliates worldwide. In addition, this initiative is crucial for the development and distribution of apps which will enable consumer access from the growing market of SMART TVs. The completion of the CDN initiative is expected to take place in the second half of 2011. In addition, during 2011 we will continue to aggressively market our recently launched cutting-edge Internet assets discussed below.”

“In May 2010, we launched our new private.com membership platform. The new platform features a number of proprietary sites and it is also available as a white label(1) version, which we expect will attract adult content providers and affiliates worldwide. In addition, the new platform has been built to be substantially less labor intensive to operate compared to the old one. The new platform also has improved conversion rates and attracts more traffic. During the six months ended June 30, 2011 the new membership pay-site attracted 8.1 million absolute unique visitors, which represents an increase of 70% compared to for the old site during the same period in 2010.”

“In April 2010, GameLink, launched a proprietary mobile solution enabling users to instantly stream over 15,000 movies. The platform is available to Smart Phones at the url: www.gamelink.com. The mobile Internet platform allows consumers to purchase and consume content instantly. All content is available for future viewing in the customer’s virtual media center, stored in the company’s “Cloud”. The platform has been optimized to work with Apple devices including the iPhone, iPod, the iPad as well as Android devices. Furthermore, in 2010, Apple’s OS upgrade to iOS4.3 for iPhones, iPads and iPod touches made it possible to watch GameLink’s mobile library on Apple TV by allowing users to redirect content streaming from those devices to their Apple TV. In addition to streaming, consumers can choose to download their movies or purchase DVDs and novelties from the globally accessible platform. A white label version of the mobile platform is available and is being marketed to adult studios and affiliates worldwide. Our objective is to become the main provider of an off-portal mobile platform solution to all major content providers in our industry. In contrast to Private’s existing mobile content business, which is based on an on-portal model going through content aggregators and carriers, this new business is off-portal and provides substantially improved margins as content is sold directly by ourselves to the consumer. Our weekly sales for the GameLink VOD mobile solution has been steadily increasing since its launch and current weekly sales represents a USD 1.0 million twelve-month run rate. In August 2010, Sureflix introduced mobile VOD on its existing platform for its Maleflixxx network of hundreds of sites. The new mobile platform, Maleflixxx Mobile, allows consumers to view gay content on all mobile devices, including the iPad, iPod Touch, iPhone and Android handsets. Furthermore, in Q4, 2010, we released a number of Smart Phone apps with an end to increase traffic to our mobile assets. With the Smart Phone market growing rapidly(2), we expect to generate substantial growth from our mobile VOD initiatives going forward.”

“With respect to broadcasting, we are continuing to implement our media growth strategy across all delivery systems, including: DTT, satellite, cable and IPTV. Private content is currently broadcasted via 194 platforms in 42 countries. While European broadband users are signing up for IPTV services in the hundreds of thousands each month, making Europe the biggest and fastest growing IPTV region in the world, we have successfully implemented part of our new media strategy and contracted for supplying content for VOD services to a total of 26 major platform operators in 18 countries in the region. During 2010 the European IPTV market grew by 25% to 20.7 million IPTV subscribers(3)  and by the end of the year we had more than 75% market coverage. France remains the “world champion” IPTV country with 10.3 million subscribers and we cover 100% of this market. Furthermore, it is forecasted(4) that the number of global IPTV subscribers will grow from 44 million at the end of 2010 to 111.5 million in 2014, a compound annual growth rate of 26%. The forecast shows that Europe will be the regional leader, with 42% of the worldwide IPTV subscribers total in 2014. In relation to Private branded TV channels carrying our content in Europe and Latin America, our partners Playboy TV International and Playboy TV Latin America continue to improve distribution. In 2010, the Private Spice agreement with Playboy TV International was renewed for another five years. The channel is receivable in all of Europe and it currently has distribution in 22 countries via 101 cable, satellite, DTT and IPTV platforms. During the past twelve months, Playboy TV Latin America continued to increase the distribution of the Private Channel. The channel is receivable in all of Latin America and it currently has distribution in 19 countries via 63 cable, satellite and IPTV platforms and reaches 38 million platform subscribers. Going forward, we expect to grow our broadcasting distribution both on existing and additional platforms that are using any available technology.” 

“During the six month period ending June 30, 2011, we have released fewer new titles compared to the same period 2010 and this has had an impact on both broadcasting and DVD & Magazine sales. As from the fourth quarter of 2011, we are increasing the number of new titles released.”

“Private’s mobile “on portal” revenues declined in the first quarter of 2011 and the main reason for the decrease is that this business is migrating to “off portal” and is included in our Internet sales where these sales are increasing. We expect this trend to continue with the increased penetration of Smart Phones. Whether it is on or off portal, the growing use of Smart Phones, the introduction of Mobile VOD and TV, and the implementation of age verification systems offer additional growth potential for the combined markets in 2011 and beyond(5).” Mr. Gillborg concluded.

Financial Highlights

NOTES TO THE EDITOR:

Footnotes

(1)        A white label product or service is a product or service produced by one company that other companies rebrand to make it appear as if they made it.

(2)        According to Parks Associates report of March, 2010, “Smart Phone: King of Convergence”: the number of Smart Phone users is expected to quadruple, exceeding 1 billion worldwide by 2014.

(3)        According to Point Topic’s report of March, 2011, “IPTV Q4 2010 Short Report”.

(4)        According to MRG’s IPTV Global Forecast (December 2010).

(5)        Juniper Research estimates in its 2010 study ‘Mobile Adult Strategies: Downloads, Video Chat, Apps & Messaging 2010-2015.’ that global revenues from all mobile adult services will rise from $1.7 billion in 2009 to $2.8 billion by 2015.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:

Johan Gillborg

Chief Financial Officer

Private Media Group
Tel +34 93 620 80 90
johan.gillborg@private.com

SOURCE: Private Media Group

Available to consumers via Free IPTV France, and launched in 2010, XXL is a dedicated adult cinema television channel. The new deal will provide the channel with a wide array of Private’s titles including its best selling big budget blockbuster titles.

Private Media Group has been supplying AB Groupe with content for over a decade via the Free IPTV network.  Private currently has 100% coverage throughout France and the new deal with XXL will continue to significantly improve revenue generation through increased exposure and premier positioning.

Private Media Group’s CEO & Chairman Berth Milton commented, “This combination of three market leaders joining forces to deliver a premiere user experience and access to the best adult content available today is a win-win for everyone. As we continue to expand our footprint in France and Europe as a whole, we expect this to significantly add to revenues in the coming year.”

About AB Groupe

The AB Groupe is a French business group in the field of broadcasting. It was founded in 1977 by Jean-Luc Azoulay and Claude Berda as a music production company, and in 1987 went into the world of television.

About Iliad Group

The Iliad Group is a major player in the French telecommunications and Internet access market via its subsidiaries Free and Alice (4,534,000 Broadband subscribers as of 31 December 2010), One.Tel (fixed telephony providers), as well as Free Mobile. The Iliad Group is listed on Euronext Paris under the ticker ILD.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of products and services. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:

Leslie Amadio

Head of Corporate Communications

Private Media Group

Tel + 1 708 577 3022

leslie.amadio@private.com

SOURCE: Private Media Group

Take the term pivot for instance. By proper definition to pivot or the action of pivoting; especially : the action in basketball of stepping with one foot while keeping the other foot at its point of contact with the floor. (Source: Webster)

In today’s business world, however, and most often in reference to start ups (i), “to pivot their product and / or business model a few times and the right pivot at the right time can determine success or failure of an early-stage company.

Industry pundits abound agree (ii) “Silicon Valley culture is built around great pivots — a sudden shift in strategy that turns a mediocre idea into a billion-dollar company.”

Pivoting, however, is no longer synonymous just with start ups. The changing business landscape across the globe has mandated that organizations be more: Nimble. Scrappy. In essence, companies must be flexible enough to “pivot” on a moment’s notice in order to meet consumer demand for where, when & HOW we like it. As an everyday “Joe consumer,” admittedly it’s nice to be in the driver’s seat!

We live in a 24/7, always-on world. As consumers rarely do we disconnect which only means that we have set a new precedent for the relationship we expect with our providers – no matter who or what brand where we are spending our hard earned money.

The adult entertainment business is experiencing a number of pivots. The shift from traditional media to digital platforms – for all media publishing companies, in fact – has been a glass half empty, half full phenomenon.

Glass half full: Reaching critical mass in a matter of seconds – easy. 

Glass half empty:  Managing consumption of proprietary branded content – work in progress.

What does that mean? You guessed it. It’s time to pivot.

Long heralded as one of the great industry pioneers of the past four decades (Xbiz) ,Berth Milton Jr., the CEO and Chairman of Private Media Group, is doing exactly what the men at the helm of Apple & Google had to do to “reboot”. He is pivoting Private and, in turn, the adult industry overall. The time is now to take a closer look at how adult does business.

In 2010, Google’s Larry Paige returned to the helm of this once tiny start up located in Silicon Valley (International Business Times) . The goal for this decision was clear. Back to simpler times for this now tech giant. He flattened the organization, brought Google back to its nimble roots.

Just down the road from Google in Cupertino, arrive at Apple headquarters and Steve Jobs (CNET) . If you can believe that not so long ago Apple was close to extinction. I mean, what would we do without our iPhone? iPod? iPad? Thank you iSteve.

Private Media Group has long been the “apple” of the adult world’s eye. From award winning movies to linear and digital distribution platforms that set new industry standards for all others to come, the company led once again by Berth Milton, Jr. is setting new firsts in 2011. From brand expansions into hotels, casinos (www.privatecasino.com) and soon to be announced other exciting premium lifestyle ventures – Berth and Private are going where no others have gone before.

So put on your dancing shoes because away we go – left, right, pivot.

Footnotes:

(i)                  http://www.wmediaventures.com/news/pivoting/

(ii)                http://empwaynek.wordpress.com/2011/03/11/the-pivot/

For years we’ve been hearing about the house of the future. The race for the living room. The gateway to the world. Well it’s finally here except it’s not limited to your living room. Now it fits in your bag and goes wherever you go. Life just got even better. Thank you tech titans of the world.

As reported by GigaOm (i): “More than 25 million iPads have been sold to date and 50 million expected to be sold this year. Tablets are taking our entertainment experience in a new direction, and in the next two to five years, the tablet could serve as your universal remote control. All of which means the future of the digital home is already here.”

The always insightful GigaOm also reports (we love them): “One thing we’re going to see take off in the near future is “follow me” technology, or the ability to begin a show on your TV, leave the house and then pick up where you left off on your tablet.”

And the options are endless. MyLifeScoop reports the TOP 5 DEVICES that are driving our mobile future, enabling the new connected lifestyle. Consumers are armed and well not so dangerous but with pockets full of Superman like technology kryptonite – we’ve come out strong out of the gate in 2011 and are still full steam ahead!

In 2010, Private Media Group launched a new state-of-the-art proprietary mobile platform through its subsidiary, Gamelink, the leading VOD platform in the adult industry. Consumers can now not only instantly stream and consume content from their virtual media center boasting over 15,000 movies – 1 movie, all screens – but the platform has been optimized to work on ALL devices: Apple iPhone, iPad, iPod, as well as Android devices.

 Gone are the days of being relegated to your living room. By land, sea or air, your content now follows you wherever you go.  Like we said in the beginning, life just got even better!

Footnotes:

(i)  http://gigaom.com/video/the-tablet-will-be-the-center-of-the-connected-lifestyle/

(ii) http://mylifescoop.com/featured-stories/2011/07/the-top-mobile-gadgets-of-2011-so-far.html

HALLELUJAH!

No more. Connected and SmartTVs (just a fancy way of saying how you will connect to Internet TV – directly through your Internet enabled TV or via a box!) – enabling the new mantra: TV Everywhere – are putting the power of the remote control 110% in the hands of us, the once powerless, now merciless, consumer.

Thank you Al Gore, self-proclaimed father of the Internet.

TV Everywhere is well on its way. And the statistics (i) are staggering:

• Parks Associates reports: Delivery of Internet video to the TV will grow nearly six-fold in the next five years, from $1.2 billion in 2009 to $8.6 billion in 2014.
• Digital 2 Discs predicts: 350 million Connected TVs set to sell by 2015
• APP Market TV releases: TV applications to generate a remarkable $1.7 Billion in annual revenue by 2013.
• In-Stat in a new report on Portable Entertainment Devices Continue to Proliferate: Sales of connected devices, which currently total some 400 million, are seen approaching 600 million units by 2013. WiFi-enabled entertainment device shipments are seen rising to 177.3 million in 2013, the research group says, from 108.8 million in 2009.

It’s a true cultural revolution. According to a new Internet TV report from Research and Markets (i): “The television industry is at the beginning of a generational change which will eventually see a new type of television service – Internet Television – being delivered directly to TV sets in broadband-enabled households around the globe.”

As always, because we know you’re asking, what does this really mean for you? It’s about giving you easy access to the wealth of content available on the Internet. It’s about a more personalized TV experience. It’s all about YOU.

At Private Media Group, the leading provider of premium adult content, we agree – it is all about you, which is why we have the most comprehensive and successful digital media strategy in the adult industry to make our content easily accessible to you across any and all of your connected devices.

Karen Ciulla, Director of Digital Media for Private Media Group commented: “We are continuing with our approach of anytime, anywhere, any device. Our extensive partnerships with leading providers in the market as well as development of our own Private branded services and applications is enabling the successful roll out of this strategy to make our content easily accessible to consumers everywhere.”

Already working with the leading providers of Internet TV, VOD (video-on-demand) and cross platform providers globally including Voddler AB, Free France and leading providers in emerging markets such as Russia, Asia and Germany, Private Media is enabling consumers all over the world to enjoy its extensive library of premium content on connected TVs, set top box players and home theaters, as well as on the move on tablets and smart phones.

Like the new saying goes, it’s TV Everywhere. And at Private Media Group, we are everywhere that you want us to be.

Footnotes (i):

http://www.tvgenius.net/blog/2011/05/18/connected-tv-summit-day-1-tv-apps-screen-strategies/

http://www.researchandmarkets.com/reportinfo.asp?report_id=1343728&t=d&cat_id

http://www.digital2disc.com/2011/01/06/connected-tvs-to-sell-350-million-by-2015/

http://www.appmarket.tv/news/372-tv-applications-and-widgets-market-worth-over-1-billion-euro-by-2013.html