/PR Newswire/ — Private Media Group Inc. (Nasdaq: PRVT- News) worldwide leader in premium- quality adult entertainment products, services and Internet content for a wide range of platforms, is pleased to announce that it has filed a registration statement with the U.S. Securities and Exchange Commission with respect to a proposed underwritten offering of shares of Private Common Stock for sale by Private as well as shares of Private Common Stock for resale by certain shareholders of Private.

Private Media Group intends to sell 5.8 million shares and to use the proceeds to expand its operations into other countries, to increase its product portfolio and for working capital and general corporate purposes. Several shareholders plan to sell 700,000 shares of Private Common Stock. In addition, the selling shareholders have granted to the underwriters an option to purchase up to an additional 900,000 shares of Private Common Stock to cover over-allotments, if any. Commerzbank Aktiengesellschaft is acting as representative for the international underwriters and Commerzbank Capital Market Corporation is acting as representative for the U.S. underwriters. The U.S. underwriters will initially offer 975,000 shares in the United States and, concurrently, the international underwriters will offer 5,525,000 shares in the Federal Republic of Germany and other countries. When available, a prospectus may be obtained from Commerzbank Aktiengesellschaft, Kaiserplatz, 60261 Frankfurt am Main, Germany or Commerzbank Capital Market Corporation, 1251 Avenue of the Americas, 21. floor, New York, N.Y. 10020-1104/ USA. Private Media Group`s Common Stock is currently listed on the Nasdaq National Market. In addition, in connection with the proposed offering the Company is applying to list its Common Stock on the Frankfurt Stock Exchange. A registration statement relating to the Common Stock has been filed with the U.S. Securities and Exchange Commission, but has not yet become effective. These shares of Common Stock may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.

About Private Media Group With its 40 year track record, Private is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. It owns the worldwide rights to the largest archive of high quality adult content in the world, which it physically distributes in over 40 countries. Disclaimer This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company`s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company. For further information please contact:
Alejandra Moore Mayorga
Tel: +34 91 531 23 88
amoore@grupoalbion.net
www.prvt.com
SOURCE: Private Media Group Inc.

/PR Newswire/ — Private Media Group Inc. (Nasdaq: PRVT- News) worldwide leader in premium- quality adult entertainment products, services and Internet content, is pleased to announce revenues of $7.0 million for the three months ending June 30, 2001, compared to $5.1 million for the same period last year, an increase of 37%. Net income for the period was $2.1 million compared to $0.7 million for the comparable period last year, an increase of 184%. The increase in revenue and net income for this period has been achieved by continued growth in sales generated from new media (Broadcasting, Internet and DVD), which also contribute better margins by leveraging content also used for videos and magazines. The Company expects to continue to benefit from the trend towards new media and that the current year will show considerable growth in revenue and, more significantly, a continued increase in net income.

Sales of videos increased slightly during the quarter and sales of magazines remained approximately the same as those achieved last year. During the three months ended June 30, 2001 total new media division sales increased 97%, to $4.4 million, in comparison with June 30, 2000. For the six month period ended June 30, 2001, revenues and net income increased 54.3% and 148% over the equivalent period last year ,to $16.6 million and $4.8 million respectively. The new media division accounted for sales of $9.2 million, an increase of 135%. Berth Milton, Chairman and CEO commented: “The Company`s revenues increased in both old and new media for the quarter, with the greatest growth attributable to our New Media Division which now represents more than 50% of our revenues”. Mr. Milton continued: “Our strategy for expansion into new media is really starting to deliver. Our broadcasting coverage continues to expand and we are expecting additional growth to come through our policy of seeking international strategic alliances”.

The Company`s principal currency is Swedish Kronor (“SEK“). Solely for the convenience of the reader, the accompanying financial information as of June 30, 2001, 2000 and for the three months then ended have been translated into United States dollars (“USD“) at the rate of SEK 10.85 per USD 1.00 the exchange rate of the Swedish Riksbank on June 30, 2001. The translations should not be construed as a representation that the amounts shown could have been, or could be, converted into US dollars at that or any other rate. About Private Media Group A leading publicly-quoted adult entertainment company in the world, Private Media Group Inc., is the founder of the globally established brand name `Private` and has positioned itself in the marketplace with a visionary management strategy that combines both New Economy (Internet, multimedia, e-commerce) and Traditional Economy (videos, magazines) business models. Maintaining a total adult lifestyle philosophy, this is reflected in the Company`s broad range of products and services, both proprietary and licensed, and its strategic policies of development, diversification and acquisition.

Disclaimer This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company`s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company. For further information please contact:
Alejandra Moore Mayorga
Tel: +34 91 531 23 88
amoore@grupoalbion.net
www.prvt.com

/PR Newswire/ — Private Media Group Inc. (Nasdaq: PRVT – News) worldwide leader in premium- quality adult entertainment products, services and Internet content, , has signed a non-exclusive online cooperation Agreement with Ya.com Internet Factory. The terms of the agreement were not disclosed

Private Media Group and Ya.com Internet Factory have agreed to cooperate in the area of Internet using Private`s gigantic archive available at www. private.com . Both partners employ controls and filtering devices on their sites in order to adhere to all applicable local laws and so that users can control the type of content that can be viewed. According to the agreement Private and Ya.com are establishing an “Adult Portal“. Private shall provide renowned top-quality adult content and Ya.com will include the Portal on its Spanish and Portuguese sites. Alvaro Ibanez, Chief Web Officer at Ya.com, commented: “It is a fact that adult content is the most popular area of interest on the Web. There is a demand for adult content basically because it is entertaining. This cooperation between Ya.com and Private will provide our adult users with the best quality adult content. And, at the same time, it also guarantees security, privacy and browsing experience for both our clients and other users.“ Ya.com Internet Factory, a T-Online company, is a leading Spanish Internet company focused on the creation and development of local content, services and e-commerce for residential Internet users in Southern Europe, principally Spain and Portugal. The Red ya.com (red.ya.com) in Spain includes, in addition to its main portal site Ya.com (www.ya.com), more than 20 web sites of contents and services comprising Jazzfree.com, MixMail.com, InforChat.com, Viajar.com, supermotor.com, absline.com, Finanzas.com, Inicio.com, Desconecta.com, Espacio.Ya.com y Radio.Ya.com. Ya.com had registered as of June 30, 2001 325 million page views per month, 2 million unique users in Spain and 400.000 users in Portugal. Ya.com Internet Factory is one of the leading Internet companies in Spain. About Private Media Group The leading publicly traded adult entertainment company in the world, Private Media Group Inc. is the founder of the globally established brand name “Private“, and has successfully positioned itself in the marketplace with a visionary management team. Its strategy combines both new economy (Internet, multimedia, e-commerce) and old economy (videos, magazines) business models. Private maintains a total adult lifestyle philosophy reflected in the company`s broad range of products and services and its strategic policies of development, diversification and acquisition. Disclaimer This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company`s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:
Alejandra Moore Mayorga
Tel: +34 91 531 23 88
amoore@grupoalbion.net
www.prvt.com
SOURCE: Private Media Group Inc.

/PR Newswire/ — Private Media Group Inc. (Nasdaq: PRVT – News) worldwide leader in premium- quality adult entertainment products, services and Internet content, today announced that it has appointed Commerzbank Securities to explore the possibility of a secondary listing in Europe.

This appointment is further to Private’s May 10th press release in which Chairman and CEO Berth Milton commented: “While last year the hyper growth from New Media was mostly reflected in profits, now it is also reflected in revenues. There`s a hot demand for our new media products, which is boosting both top and bottom line, and I would like to add that we remain confident that this momentum will continue for the coming years. However, we believe that investors should keep a closer eye on us as we are constantly delivering exceptional growth and we hope that the investment community properly understands the potential of Private. Customers and media have always recognized the size and value of the Adult Entertainment Industry, but most investors still fail to do so. In order to raise awareness, we are seriously considering the possibility of a secondary listing of our Company in Europe.“ Commerzbank Securities is the fully integrated investment banking division of Commerzbank AG, one of Europe`s leading banks with a strong position at the heart of the new Euro-zone. It utilizes access to Commerzbank`s $463bn balance sheet(31.3.01) and, A+/Aa3/A+ long-term credit ratings from S&P, Moody`s and Fitch IBCA. About Private Media Group The leading publicly-quoted adult entertainment company in the world, Private Media Group Inc., is the founder of the globally established brand name `Private` and has positioned itself in the marketplace with a visionary management strategy that combines both New Economy (Internet, multimedia, e-commerce) and Old Economy (videos, magazines) business models. Maintaining a total adult lifestyle philosophy, this is reflected in the Company`s broad range of products and services, both proprietary and licensed, and its strategic policies of development, diversification and acquisition. Disclaimer This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company`s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:
Alejandra Moore Mayorga
Tel: +34 91 531 23 88
amoore@grupoalbion.net
www.prvt.com

PR Newswire/ — Private Media Group Inc. (Nasdaq: PRVT – News) worldwide leader in premium- quality adult entertainment products, services and Internet content, has signed a non-exclusive Online Cooperation with RTL`s NEWMEDIA GmbH. The terms of the agreement were not disclosed.

RTL NEWMEDIA is establishing a platform with exclusively erotic contents atwww.adultadventure.de. Private shall develop and provide web-pages that link Adult Adventure to Private’s German language websites where Private’s renowned top-quality adult content can be accessed. Private Media Group and RTL NEWMEDIA have agreed to cooperate in the area of internet using Private`s gigantic archive available at www.private.com. Both partners employ controls and filtering devices on their sites in order to adhere to all applicable local laws and so that users also can control the type of content that can be viewed. Berth Milton, CEO of Private Media Group, said, “Private is one of the few proven global adult entertainment brands. As part of our global strategy we are excited to be launching this venture in Germany, one of the fastest-growing Internet markets in Europe and a country where our magazine has been a commercial and cultural success for more than 25 years.” RTL NEWMEDIA GmbH operates the entertainment portal RTL WORLD, the leading Network in the German online market since September 2000. Today RTL WORLD has over two million unique visitors per month. RTL NEWMEDIA also has its own WAP portal for mobile phone services and a special Broadcast Media Service for digital television. About Private Media Group The leading publicly traded adult entertainment company in the world, Private Media Group Inc. is the founder of the globally established brand name “Private”, and has successfully positioned itself in the marketplace with a visionary management team. Its strategy combines both new economy (Internet, multimedia, e-commerce) and old economy (videos, magazines) business models. Private maintains a total adult lifestyle philosophy reflected in the company`s broad range of products and services and its strategic policies of development, diversification and acquisition. Disclaimer This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company`s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:
Alejandra Moore Mayorga
Tel: +34 91 531 23 88
amoore@grupoalbion.net
www.prvt.com