Private Media Group Partners With Beate Uhse And Munich Airport To Launch The World’s First Duty Free Adult Retail Outlet At The Munich Airport
24 March, 2006 - Barcelona, Spain /PR Newswire/ -- Private Media Group Inc. (Nasdaq NM: PRVT - News) a worldwide leader in premium-quality adult entertainment products, services and mobile and Internet content, announced today the opening of “Private By Beate Uhse” the world’s first adult duty free retail outlet at the Munich airport.
This represents another incredible opportunity to both Private and Beate Uhse capitalizing on their immense European brand popularity together with direct access to the over 28 million passengers per year that pass through the Munich Airport. The store will feature all the products of Beate Uhse as well as Private DVDs, Apparel, Beverages and Toys and will be managed and operated by M Eurotrade Munich Airport Handels GmbH. M Eurotrade has successfully managed over seventy retail outlets at the Munich Airport.
Berth Milton, CEO of Private Media Group stated: “This store represents a milestone in the development of Private Retail Centers and we could not have asked for better partners than Beate Uhse and M Eurotrade. This is great opportunity to increase brand popularity, adding immeasurable value to the Private brand and our silvergirls icon.”
NOTES TO THE EDITORS:
About Private Media Group With its 40 year track record, Private Media Group is a world leading adult lifestyle company which distributes a wide range of erotic and semi-erotic multimedia content over several platforms, including wireless and broadcasting technologies, narrow and broadband Internet, DVD and Magazines. Private Media Group also licenses its Private and silvergirls trademarks internationally for a range of luxury consumer products and owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes all over Europe, North America, Latin America, South Africa, New Zealand, Australia and Asia.
About Beate Uhse The Beate Uhse Group has subsidiaries in 12 countries and is operating in 60 markets. With a turnover of 280 million Euros Beate Uhse is the world largest company in the erotica business. Beate Uhse is one of the most well-known brands in Germany. With a brand value of 63 million Euro Beate Uhse ranges on the top 50 German brands. Its products are distributed via wholesale, mail order, the retail channels and the internet. Beate Uhse has over 300 shops in ten European countries. Millions of costumers like to shop via the mail order catalogue which is distributed in nine countries of Europe. Beate’s Internet portal is one of best-known domains in the world for homeshopping and the marketing of erotic entertainment. With “Beate Uhse.TV” and “Blue Movie” the company covers the entire spectrum of erotic entertainment on television. Upon entering the Frankfurt Stock Exchange in 1999, Beate Uhse established the first “erotic-stock” in Europe, which is listed in the German Stock Exchange’s SDAX. The company’s vision is to be the universal provider of sex and erotica products for the entire world.
Disclaimer This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because these statements are forward-looking and apply to future events, they are subject to unpredictable circumstances, which could lead to results materially different from those anticipated by the Company.
For further information please visit www.prvt.com/munichshop or contact:
Angela Carson
Private Media Group
Tel +34 93 590 70 70
press@private.com
Corporate Communications Manager
Tel. +49 (0)4 61 99 66 125
Mob: + 49 0 170 6363637
a.tschernookoff@beate-uhse.de
www.beateuhse.ag
