PRIVATE TO INCREASE MOBILE DISTRIBUTION COVERAGE BY 130 MILLION HANDSETS TO 674 MILLION IN Q1 2007
19 January, 2007 - Barcelona, Spain /PR Newswire/ -- Private Media Group Inc. (NASDAQ: PRVT), a worldwide leader in premium quality adult entertainment content, today announced that Q1 2007 projections for its mobile business is expected to grow by 130 million handsets to 674 million, with twelve new carriers expected to go live in twelve countries including eight new territories: Japan, Argentina, Canada, Hong Kong, Columbia, Ecuador, Sweden and Finland.
According to the online IT publication The Register, "Mobile users are demanding more "erotic" entertainment as industry analysts forecast a surge in growth in the industry. Analysts Juniper Research expect the worldwide mobile adult content market to be worth $3.3bn by 2011, up from its current level of $1.4bn. Europe is considered the most lucrative market, according to the Juniper study, with the Asia Pacific region the next most valuable to the industry. A total of $14.5bn in revenue is expected to be generated by the adult mobile content sector over the next five years with Europe accounting for 39 per cent revenue over this period. The study estimates that video-based services will account for over 70 per cent of revenue in the mobile adult content market by 2011."
"Private is aggressively developing the global distribution of its mobile content. We are currently the dominant adult content provider in Europe. The focus in 2007 will be on developing incremental distribution in the Asia Pacific region and Latin America." stated Tim Clausen, Private's Director of Mobile Operations.
Mr. Clausen continued: "In view of the projected global growth in video-based mobile services, and our extensive top quality content library and well established PRIVATE brand, we are in a strong strategic position to further grow our mobile business in this area. It is important to understand that this expected growth is not only coming from carriers where we will go live, but also from those where we have existing distribution."
NOTES TO THE EDITOR:
About Private Mobile Operations
As of December 2006, Private content was available to over 544 million handsets in 31 countries via 62 operators, of which 35 operators went live during 2006. The Company is scheduled to go live with 12 additional operators in the first quarter 2007 and is expecting to grow steadily with at least 10 additional operators each remaining quarter during 2007. Asia and the Americas are currently underexploited and therefore represent a significant growth potential to the Company. More distribution channels, advanced technology development, and the implementation of age verification systems offers us further significant growth potential in 2007 and beyond. In February 2007, the Private Mobile Operations Division will be exhibiting at the 3GSM tradeshow in Barcelona (Hall 7, Stand 7A62).
About Private Media Group
With its 40 year track record, NASDAQ listed Private Media Group is a world leading adult lifestyle company which distributes a wide range of erotic and semi-erotic multimedia content over several platforms, including wireless and broadcasting technologies, narrow and broadband Internet, DVD and Magazines. Private Media Group also licenses its Private and silver girls trademarks internationally for a range of luxury consumer products and owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes all over Europe, North America, Latin America, South Africa, New Zealand, Australia and Asia.
Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.
For further information please contact:
Tim Clausen
Director of Mobile Operations
Private Media Group
Ph: +34 93 590 70 70
tim.clausen@private.com
Gareth Davies
CUSTARD PR
gdavies@rainierpr.co.uk
Ph: +44 (0) 20 7494 6576
Cell ph: +44 (0) 7980 820994
SOURCE: Private Media Group, Inc.
