PRIVATE LAUNCHES WWW.PRIVATE.COM v2.0 AS PART OF NEW AGGRESSIVE ONLINE STRATEGY
Private Media Group Inc. (NASDAQ: PRVT), a worldwide leader in premium quality adult entertainment and products, today announced the launch of the new private.com website - the first phase of an aggressive strategy to secure its position as the leading online destination for premium quality adult content. With private.com, the company is delivering a ”one-stop” portal newly designed from the ground up with a vast content offering and a unique and compelling user experience.
13 February, 2007 - Barcelona
The Company’s in house team of experienced web designers has developed a state-of-the-art proprietary site design and structure. The development included using feedback from key webmasters and customers, which resulted in increased personalization, more compelling membership benefits and a broad range of new content offerings and functionality choices. The new site also offers an extremely user friendly navigation system and more options for visitors to access and buy content including video-on-demand, live streams/chats and download to own. The new site ensures that the quality of Private on the web is commensurate to the quality of the Private brand.
Private Media Group’s Director of Online Media Fiona Garvey explained: “The key objective when planning and building our new website was to increase conversion rates1 by more effectively marketing our products to site visitors prior to them making a purchase. The marketing efforts primarily include two features: a) allowing visitors access to a searchable database with movie titles and star biographies featuring images and clips, thereby giving visitors a taste of what Private has to offer, and b) creating a relationship with visitors via interactive features such as polls, blogs and forums to make them come back although they may not have purchased anything in the first place. In addition, we are consolidating our many different websites and revenue streams into a single-branded experience, thereby creating a one-stop-shop. We are extremely pleased with the result and following the soft-launch last week we have seen a significant increase in both conversion rates and time spent by visitors on the site.“
NOTES TO THE EDITORS:
Footnote
1 In Internet marketing the conversion rate is the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measurable action.
About Private Media Group
With its 40 year track record, NASDAQ listed Private Media Group is a world leading adult lifestyle company which distributes a wide range of erotic and semi-erotic multimedia content over several platforms, including wireless and broadcasting technologies, narrow and broadband Internet, DVD and Magazines. Private Media Group also licenses its Private and silver girls trademarks internationally for a range of luxury consumer products and owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes all over Europe, North America, Latin America, South Africa, New Zealand, Australia and Asia.
Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.
For further information please contact:
Fiona Garvey
Director of Online Media
Private Media Group
Ph: +34 93 590 70 70
fiona.garvey@private.com
Gareth Davies
CUSTARD PR
gdavies@rainierpr.co.uk
Ph: +44 (0) 20 7494 6576
Cell ph: +44 (0) 7980 820994
