PRIVATE MEDIA GROUP ANNOUNCES APPOINTMENT OF GILES HIRST TO MARKETING DIRECTOR
23 July, 2007 - Barcelona, Spain
Private Media Group Inc. (NASDAQ: PRVT), a global leader in adult entertainment, today announced the appointment of Giles Hirst to director of marketing. In this new role, he will spearhead the strategic marketing direction for Private’s vast array of premium content across all platforms including DVDs, mobile, web site, television, magazines and the company’s licensed merchandise.
“The adult entertainment industry is rapidly changing with new demographics and more mainstream acceptance of adult content, making it an interesting and exciting time to be working with a leader like Private,” said Giles Hirst, director of marketing for Private Media Group. “This is a great opportunity and the entire marketing team is committed to providing outstanding support to our partners and distributors in showing consumers that Private is the leading quality brand in the adult market today and in the future.”
Hirst has spent the past five years at Private as chief copywriter as well as managing the production and marketing for a variety of the company’s hardcore lines. Prior to this he was the Consumer Director for Red Rooster PR in
About Private Media Group
Private Media Group (NASDAQ: PRVT) is the global leader in adult entertainment. With more than 40-years as an innovator in the industry, Private distributes premium content across multiple platforms including VOD/IPTV, wireless, broadband Internet, television broadcasting, DVDs and magazines. Private’s web site, www.private.com, is one of the most visited adult entertainment channels on the Internet based on Alexa rankings. Private Media Group owns the worldwide rights to its extensive archive of top-quality content, and also licenses its “Private” and “Silver Girls” trademarks internationally for a range of consumer products and services. For more information, please visit www.prvt.com.
Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.
For further information please contact:
Leslie Amadio
Public Relations
Private Media Group
Ph: +34 93 590 70 70
leslie.amadio @private.com

