PRIVATE MEDIA GROUP CONTINUES STRATEGIC EXPANSION BY OPENING NEW EUROPEAN HEADQUARTERS IN THE CENTRE OF BARCELONA

25 February, 2008 - Barcelona, Spain

BARCELONA, Spain, Feb. 25, Private Media Group (NASDAQ: PRVT), a global leader in high quality adult entertainment, today announced the opening of its new European headquarters in one of Barcelona’s landmark buildings – the Mapfre Tower.

Berth Milton, CEO, President and Chairman of Private Media Group, Inc. commented: “This is a strategic move in Private’s expansion. Being in the centre of Barcelona gives us a better base for generating international business opportunities, particularly with our digital distribution platforms. Also, our new location gives us the added value of attracting a greater number of qualified international professionals in joining the Private team for our aggressive expansion. – With its panoramic views of the Mediterranean and the beautiful city of Barcelona, the Mapfre Tower is an incredibly inspiring place to work in.”

Private’s new European headquarters are located at:

Torre Mapfre, c/Marina 16-18, Floor 18, Suite D, 08005 Barcelona, SPAIN

About Private Media Group

With its 40 year track record, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment and distributes premium quality content globally via a wide range of platforms including more than 906 million mobile telephone handsets, IPTV/VOD, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of luxury consumer products. Private’s is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

Please contact giles.hirst@private.com for further information.

SOURCE: Private Media Group