PRIVATE MEDIA GROUP LAUNCHES 50 NICHE SITES

24 July, 2008 - Barcelona

Private Media Group, Inc.(NASDAQ GM: PRVT) a worldwide leader in premium-quality adult entertainment content today announced the launch in Q3 of over 50 Internet niche sites aimed at diversifying its offering and increasing the proliferation of Private’s content on the web alongside its flagship site, www.private.com.

The niche sites form an important new network delivering content sourced from Private’s vast library categorized according to genre and theme. The plan is to grow this network around three core sites to a total of over 100 niche sites by year end 2008. The sites are targeted to satisfy a variety of consumer interests with niche specific content and are also offered to Private’s affiliate network, www.privatecash.com.

Private’s Director of Online Media, Israel Garcia, explained: “The niche site strategy is expected to generate significant incremental revenues and contribution to operating profit through substantially increasing shelf-space, traffic and conversion rates. In addition, it enables us to take advantage of additional up-selling and cross-selling opportunities. The new sites have been in development for over a year and are part of the ongoing evolution and growth of Private’s global online diversification strategy.”

For further information please contact:

Simon Jordan

Marketing Department

Private Media Group
Tel +34 93 620 80 90
simon.jordan@private.com

SOURCE: Private Media Group