PRIVATE SIGNIFICANTLY EXPANDS INTERNATIONAL INTERNET REACH WITH EUROPEAN LAUNCH OF GAMELINK
14 April, 2009 - BARCELONA, Spain and SAN FRANCISCO, California
Private Media Group, Inc.
(NASDAQ GM: PRVT) Internet adult store GameLink.com, part of the Online
Division of Private Media Group, has announced plans to expand its platform
into Europe. The GameLink.com website, which features over 70,000 adult movies,
will be available in multiple languages, currencies and pricing options,
exponentially expanding GameLink’s reach to its target audience. In addition,
GameLink will aggregate incremental select European content and increase their
international billing options, offering a uniquely robust, customizable VOD
portal.
Building on the recent acquisition by Private Media Group, GameLink will utilize Private’s expertise and their relationships with international clientele to customize content specifically targeted to European consumer tastes and interests. This includes a major cross-platform marketing and promotional strategy on all the expansive delivery platforms for which Private is the leading adult content provider. GameLink’s affiliate program, GameLink Partners, will be combined with Private’s affiliate program, Private Cash, to offer a more effective program that will include both properties. This will extensively expand the companies’ affiliate revenue channels and strategic opportunities online. GameLink is also developing a proprietary website optimized for mobile devices, including smart phones, with a specialized user-friendly interface and customized mobile content which will be launched concurrently with the international expansion.
By aggressively expanding its global capabilities, GameLink will capitalize on their existing European traffic and increase the company’s international acquisition and retention with significant incremental revenue growth. Utilizing advanced customer segmentation and personalization techniques along with a new mobile-specific platform, GameLink will put the right content in front of customers faster, requiring fewer clicks to complete a transaction. GameLink is also making these exciting new platforms and technologies available to strategic partners, creating even more opportunities for increased partnership and revenue.
Ilan Bunimovitz, EVP of Private’s Online Division, states “We’re very excited to be launching GameLink in Europe. GameLink already receives a large quantity of international traffic, and by catering specifically to the needs of consumers in Europe, we’ll be able to quickly – and significantly -- increase our conversion rates and revenue. This expansion, along with our affiliate and mobile initiatives, offers many new sources of traffic that will be very profitable.”
About Private Media Group
With its 44-year track record, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, distributing premium quality adult content globally via multiple platforms, including broadcasting (cable, satellite, IPTV and DTT), mobile, Internet, as well as DVDs and print publications. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally. Private’s acquisition of San Francisco-based GameLink LLC and its related companies in January 2009 further increased the Group’s digital technology development capabilities and online retail reach. Established in 1993, GameLink is a leading adult Internet retail site, focusing on the digital distribution of adult media and merchandise delivered through its retail website. It is the third largest VOD platform in the US, and currently offers over 70,000 movies in all popular and major formats. The company has established an industry-leading reputation for innovative online retail and eCommerce solutions. Visit prvt.com <http://www.prvt.com/> and gamelink.com <http://www.gamelink.com/> for more information.
Disclaimer
This release
contains, in addition to historical information, forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended, which
reflect the Company's current judgments of those issues. However, because those
statements are forward-looking and apply to future events, they are subject to
such risks and uncertainties, which could lead to results materially different
than anticipated by the Company.
SOURCE: Private Media Group
For further information please contact:
Private Media Press Office
Tel +34 915 312 388
privatepressoffice@grupoalbion.net
Simon Jordan
Marketing Department
Private Media Group
Ph +34 936 208 090
simon.jordan@private.com
Jeff Dillon
GameLink Business Development Director
Ph +1 (415) 865-5143
