Private Media Group Details Napster Strategy and Adult Peer-to-Peer Development Objectives

16 September, 2002 - Barcelona, Spain /PRNewswire-FirstCall/ -- Private Media Group Inc. (Nasdaq: PRVT), today announced further details of its plans for its peer-to-peer (P2P) strategy and rationale behind its offer for the Napster trademark and URL. Private announced on Thursday, September 12, 2002 an offer to acquire the Napster trademark and napster.com URL for one million shares of Private common stock.

Under the Napster trademark, Private plans to create a unique P2P community that would offer consumers of adult content worldwide the opportunity to share independent content for free as well as access top quality adult content at a reasonable price. The community will feature two levels of access, an open level based on existing P2P software where registered users can trade content and a premium level which will feature Private`s newest content as well as that of its partner companies. In addition, premium users will receive discounts on purchases from private.com`s on-line shop and other benefits. Both levels will contain features such as user profiles, dating and chat services. Users will be able to rate and comment on content as well as alert system administrators to inappropriate content. Private intends to offer a variety of payment options for the premium level including an annual membership fee, micro-payments as well as offering membership in return for the purchase of goods from Private`s on-line shop. Private also intends to use a variety of methods of age verification to limit access to this community to persons over the age of 18. Unlike many of the existing systems currently used, this age verification will be free of charge. Charles Prast, President and CEO of Private Media Group stated: "A growing number of online consumers are dismayed by the intrusion of large quantities of unsolicited adult content into their on-line experience. This spamming is indiscriminate and often leads to access, either through error or curiosity, by underage Internet users to adult content." Mr. Prast continued: "There is an existing community that numbers in the tens of millions of Internet users, who would like to view adult content but believe strongly that the access to this content should be limited to adults and that the material should be of an appropriate nature and subject to control. Our P2P community will be a perfect environment for these individuals. "We believe that Private is uniquely suited to manage such a community and believe that combination of a large user base, sound controls and low access fees will be of significant economic benefit for our shareholders. Through the use of the Naspter brand, familiar to the vast majority of the 150 million P2P users, we see the revenue potential of our service as tremendous for Private," said Mr. Prast.

About Private Media Group Private Media Group is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. Private owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes physically in over 35 countries and digitally worldwide. Disclaimer This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company`s current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company. For further information please contact
Alejandra Moore Mayorga
Tel: +34 91 531 23 88
amoore@grupoalbion.net
www.prvt. com
Please visit our Download Zone, where you can find relevant information relating to this announcement in PDF format: http://www.tresddb.com/gadz/private.html SOURCE: Private Media Group Inc.